The Information We Collect and How We Use That Information.Self-Reported Data. During your interactions with the Site, including when you provide any self-reported information, Company collects personally identifiable information or other nonpublic personal information from you. The type of self-reported information Company may collect includes, without limitation: First and Last Name; City; State; Address; Zip Code; Phone Number; Customer Number; and Email Address. We may also collect aggregate, anonymous, statistical data, such as usage, traffic patterns, and user demographics based on your self-reported data. We collect this information in order to, among other things, provide you with or assist in the provision of information, services, and/or products offered by Company or third parties (“Vendors”) by or through the Site.
Electronically Produced Data.
- Action Tags. We may employ a software technology called action tags (also known as “web beacons,” “single pixel gifs,” “clear gifs,” or “web bugs”), which are similar to cookies, in order to gather information about the Site. Action tags help us identify and track the performance of web pages on the Site, therefore allowing us to measure the performance and quality of the Site and to manage Site content. In addition, Company, its advertisers, and/or Vendors may use action tags in emails. This allows us to gauge the effectiveness of certain communications and the effectiveness of marketing campaigns by showing, for example, how many emails have been opened.
- IP Addresses. An IP (Internet Protocol) address is a number that is assigned to your computer when you use the Internet. Company collects IP addresses and other technical information about your machine through your web browser such as your operating system, browser type, and referring URL for the purposes of, among other things, system administration, to report aggregate information to our advertisers and others, and to ensure the validity of user requests.
- Log Files. Like most standard website servers, we gather certain information automatically and store it in log files, which contain information such as, among other things, IP addresses, browser type, operating system, ISP, date/time stamps, and referring pages. Among other things, this information allows us to track statistics and trends on an aggregate basis.