Internet Marketing Specialist

Job Summary
Company:  Power Target, LLC
Location: Millersville, Maryland
Job Type:  Contract (40 hrs./wk) to Perm
Years of Experience: 1+​ to 3 Years
Education Level : College Graduate
Career Level: Entry Level / Early Advancement
Salary: $15.​00 – $30.​00 per hr.

About the Job

Power Target, LLC, based in Millersville, Maryland is seeking an Internet Marketing Specialist to help guide and enhance the development of our web presence. We are an early stage start-up, and this position offers an outstanding opportunity to get exposed to all facets of digital marketing.  You will be working on everything from content management and copywriting to SEO, SEM and affiliate marketing.

Primary Role/Function:
The Internet Marketing Specialist is primarily responsible for managing our web presence, from content generation and social media to paid campaigns and QA.

Responsibilities Include:
  • SEO, Web Copywriting & Content Management
  • Become an expert in competitive electricity markets, and contribute to the discussion both on our sites, and out in the online community
  • Write articles and oversee contract copywriters to ensure our websites are most up-to-date, informative, websites in the competitive electricity space
  • Optimize on-site content for maximum visibility and SE ranking; includes HTML, site structure, page layout and navigation
  • Developing HTML/CSS landing pages that coincide with marketing campaigns
  • In-bound link development from relevant sites and directories
  • Monitoring and posting to social media accounts
  • Marketing Campaign Support
  • Think creatively to produce new ideas and design concepts
  • Work with a wide range of media, including photography and video
  • Contribute innovative ideas and page design
  • Performing updates to websites as needed
  • Other duties as assigned
  • Manage additional contractors including SEM specialists and web developers
  • Analysis & Optimization
  • Perform information gathering services including technical website analysis, competitive/keyword research, and link analysis
  • Monitoring statistics and key performance indicators
  • Develop site features/functionality
  • Perform quality assurance testing on websites/landing pages
  • Monitor and report on campaigns and statistical analysis
  • Test and track landing page optimization and other conversion strategies
Requirements: Experience with SEO/SEM, strong verbal, listening, and written communication, social media and website maintenance. Ability to work independently on projects and also collaborate as a strong team member. Excellent attention to detail, flexible and adaptable to changes. Ability to operate under pressure and meet or exceed deadlines. Excellent project management skills. Advanced knowledge graphics and use of web development tools including Dreamweaver, Photoshop  and Flash, a solid understanding of HTML and CSS, and the ability to produce highly impressive creative web content is a plus.  

To Apply:
Tell us a little bit about yourself, why Power Target interests you, and why you think you would be a good fit.  Resumes with no cover letter or introduction will not be considered.  Submit your resume and cover letter to